Living and Eating in IKEA For a Week

Posted on January 9, 2008
Filed Under Business & Entrepreneurship |

Now here is an entrepreneurial idea.  Mark Malkoff needed a place to stay for a week while his apartment was fumigated.  He couldn’t convince any of his friends to let him crash in their studio apartments and the hotels in New York City are much too expensive.  So, he decided to approach IKEA and ask to live in their store for the week if he promised to document his experience on film.  He didn’t expect them to agree, but they actually said yes!  Mark moved in last Monday and will be living and eating in IKEA 24/7. 

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