One Dollar Starbucks

Posted on January 23, 2008
Filed Under Business & Entrepreneurship |

Sir James Mackintosh said “the powers of a man’s mind are directly proportional to the quantity of coffee he drinks.”

I saw that quote above the Urinal in the bathroom of a Panera Bread. And how true it is.

Too bad I don’t like Panera coffee. The Starbucks blends are much better and that is why I buy them. Unfortunately a grande coffee is $1.98 with tax. That is why I got excited when I read in the Wall Street Journal this morning that Starbucks will be offering $1 short cups with unlimited refills:

Starbucks Corp., the company that popularized the $4 cup of coffee, is testing a $1 cup and free refills of some of its offerings.

The Seattle coffee giant is experimenting with selling the $1 “short” brew in the Seattle area, spokeswoman Valerie O’Neil confirmed.

The eight-ounce short size isn’t on Starbucks’s menu but has long been ordered by in-the-know patrons. Typically, a short, brewed coffee would sell for around $1.50, although that can vary by several cents depending on the store. Starbucks is also testing the offer of free refills for traditional-brewed coffee in the Seattle area.

Now if they could just get that free wireless internet figured out…

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